Kelly Donohue
Boston-based creative director, graphic designer, and digital marketer with experience building early-stage CPG brands.
Since 2020, I’ve been building Viv for your V, an earth-friendly, inclusive, gen-z period care brand.
My Role as Marketing & Design Director
Graphic Design
Design defines a brand. I execute all design aspects of Viv, from social media to marketing materials to trade show displays, building a brand you can recognize just by a color scheme or a font.
Packaging Design
Being brand-obsessed has it’s perks - like knowing how to grab attention & keep it, just from a glance at a shelf. I revamped Viv’s packaging to launch in over 2,000 retail doors nationwide.
Digital Marketing
Email & SMS Marketing. Influencers & Affiliates. Social Media. Paid Ads. Web design. Brand Partnerships. As a one-person marketing team, I designed & implemented strategies to build that “brand you’re seeing everywhere”.
Merch Design
Not just a logo on a shirt. I design merch that embodies the brand while creating something your community will be excited to wear.
Content Creation
Being chronically online has its perks, like knowing how to create content that’ll perform. 100% of Viv content is created in-house (literally, in my bedroom with an iPhone).
Social Media
From content strategy to campaign execution to building a community, I have grown Viv’s social presence to 100k followers across TikTok, Instagram, YouTube, Pinterest, and more.
Other Things I’ve Created
Merch Design // Sunrise Movement
Merch Design // Shop Hormonal
Album Artwork // Easy Monday